Strategic Planning

"Successful leaders understand that to prosper, they need to create value. Strategic management is not about applying models – rather it is a mindset and different way of thinking."

—DR. LARRY WEINZIMMER
Professor of Business Management and Administration

“Organizational leadership is about creating the future—moving people in new directions. Strategic planning is the process that makes the future reality. Without strategy, leadership is just influence.”

—DR. AARON BUCHKO
Professor of Business Management and Administration

Sustainable, value-driven performance is achieved when you find the right balance between market factors, organizational capabilities and business strategy. We’ll train you to operate within an environment that emphasizes strategic thinking while developing strategies to integrate various functional disciplines. We keep conceptual content to a minimum in order to spend more time developing practical problem-solving skills, whether through case studies or company-based projects.