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Foster College of Business
Baker Hall 123
(309) 677-2253

"The Bradley University EMBA program was perhaps the most valuable program I’ve been involved in. It was amazing how many things I learned during a weekend session that I was able to apply to my television stations the very next Monday."

Bill Lamb
President
Independence Television Company

Course Descriptions

Unlike traditional MBA and EMBA programs, Bradley University’s Falcon EMBA courses are issues-based, focusing on the most current and pressing challenges identified by managers and executives. Business issues are addressed from an interdisciplinary perspective applying insights gained from theories and applications in accounting, marketing, management, and finance.

Download the Calendar (.pdf) to view the coursework sequence for the current or next EMBA class.

Executive MBA Courses

Within the curriculum, each course is aligned with one or more of 4 Key Competencies: Leadership, Global Citizenry, Critical Thinking, and Strategic Positioning. Courses are grouped below according to their primary competency focus.

Key Competency #1: Leadership

Attracting and Developing Talent

Expose students to the challenges of attracting talent and provide advice on how to develop talent within an organization. Complexities of recruiting in difficult labor markets. Continuous improvement mechanisms to stimulate ongoing talent development.

Dealing with Problem People

Approaches, skills, and strategies for understanding and addressing difficult and problem people in the organization. Application of course materials and learning to on-the-job situations. Examines both human resource and legal ramifications of dealing with problem people.

Leadership Challenge

Exploration of the characteristics and themes of successful leadership. In-depth analysis of the strengths and development needs of participants through 360-degree feedback. Important interpersonal skill foundations in communication, conflict resolution, and trust building are emphasized. One-on-one coaching between participants and staff.

Leading Successful Change

Background, insights, and skills in how to effectively challenge the status quo, create new directions, and lead organizations to embrace and successfully implement needed change. Examination of the forces for change and dynamics of resistance. Participants examine their personal style of change and apply change management and project management strategies to their respective organizations.

Team Building

Understand the process of building cross-disciplinary teams, including on-site and virtual teams, and gain the background, perspective, and skills to help teams reach their performance potential. Receive feedback regarding your current on-the-job approach to team building, with regard to areas in need of improvement and specific skills and actions to focus on.

Key Competency #2: Global Citizenry

Scanning the Environment

Uncertainty in business planning caused by the external environment. Utilization of a conceptual model to organize and frame the discussions of the macroenvironment in which the firm operates. Graded Satisfactory/ Unsatisfactory.

Global Environment and Issues

Provide an understanding of the forces shaping the international economy. Provide frameworks and guidelines for gathering, sorting, and assessing complex global and regional information to contribute to understanding organizations' strategies and tactics. Emphasis on leadership issues and diverse cultures.

Key Competency #3: Critical Thinking

Acquiring Capital and Making Investment Decisions

Planning and strategies involved in identifying value-enhancing capital projects. Interpreting cash flow figures, identifying risk factors, and employing risk analysis techniques. Strategies for acquiring capital and understanding the impact of capital structure on firm value.

Competition and Pricing

Elasticity measurement of market response to price, income, and other influences on competitive structure from commodities to monopoly; pricing strategies based on competitive environment; price, output, and product development for competition among few firms; the techniques of Cournot, Stackelberg, and Von Neumann.

Cost Management

Analysis of the nature of cost. Techniques for accumulation of costs incurred in production and assignment of those costs to products. Methods for reduction and management of non-value-added costs.

External Economic Environment

Provide a broad overview of the economic environment in which business firms and consumers carry out their individual economic activities. Review the institutional structure, the social goals, and implicit values of the market system and how they establish the parameters within which choices are made. Overview of how and why business cycles occur. How economic policy, both monetary and fiscal, have impacted the business cycle.

Performance Measurement and Control

Techniques for creation of profit plans and monitoring of success. Design and use of broad-based performance measures such as the balanced scorecard. Identification and control of risks that threaten the attainment of objectives.

Key Competency #4: Strategic Thinking

Building Employee Commitment

Key themes and practical approaches for enhancing motivation and building high levels of commitment and continuing dedication throughout the workforce. Financial and intrinsic reward systems are emphasized, as are the keys to developing a culture of involvement and credibility.

Communication Workshop

Business writing and presentation skills will be learned and strengthened through practice and coaching. In addition to in-class assignments, students will be coached through various writing and presentation opportunities throughout the EMBA curriculum in order to reinforce the tools developed. Executive communication internal to the organization and to external stakeholders, utilizing various media outlets, will receive primary emphasis.

Creating and Maintaining Customer Satisfaction

Customer-focused topics, including effective and efficient product delivery, identifying customer segments that can be served by the firm, offering customer value, and building brand and corporate loyalty.

Developing Strategy

Provide an effective planning framework to integrate strategies with different functional areas. All of the functional areas will be integrated within the strategic planning framework. Emphasis on strategic planning as an ongoing, fluid process that evolves over time and adapts to environmental changes.

Managing Technology

Management issues related to providing information technology resources. Impact of product and process-related technologies on development and execution of organizational strategies.

Strategic Positioning and Maximizing Performance

Expose managers to factors that impact different performance measures and provide strategies that maximize performance. Achieve balance at many different levels; incremental/radical strategies, flexibility/control, resources/capabilities, and growth/continuous improvement.

Additional Courses

EMBA Topics

Discuss topics germane to the current business environment. Topics may vary with each course offering.

Pre-work Courses

Each participant completes foundational courses in accounting and finance before beginning EMBA coursework.