Jasmine Ross


The Spirit to Succeed

Jasmine Ross ’12 doesn’t mince words when it comes to talking about Bradley.

“I would tell future students if they want to go far, then go to Bradley. It’s a great institution for preparing students for the real world,” she said.

An alumna of Bradley’s business entrepreneurship program, Ross knows firsthand what it takes to succeed in the business world thanks to the hands-on program that developed her skills as a businesswoman.

“Bradley has prepared me for risks in the business world,” she said. “Nothing is ever going to come easy. You have to be willing to cope with certain circumstances.”

Ross learned about risk through projects in and outside of the classroom.

As a student, Ross took part in Project Springboard, a competition that offers students real-life business planning experience at Bradley. For the competition, Ross and her teammates dreamed up and launched a new business venture called Comfort. The idea was to provide air travelers a comfortable facility to relax and sleep in during long or overnight layovers in airports.

“We decided to create this facility where you can go and sleep at night,” she said. “And you have food, email access and everything else there for you.”

In addition to Project Springboard, Ross worked as a consultant during her senior project for a regional office of the Illinois Manufacturing Extension Center, or IMEC. IMEC, located on Bradley’s campus, works to improve the productivity and competitiveness of the state’s manufacturing firms and, Ross said, she developed recommendations like creating package deal for IMEC to better market themselves to their clients.

“I provided advice to my client as far as what they can do to improve sustainability efforts and other areas within their business,” she said.

Dr. Eden Blair, assistant professor of entrepreneurship, introduced Ross to the program as a sophomore. Ross said she was fascinated by the business world and enjoyed how the entrepreneurship program emphasized a hands-on education.

“It’s a more experiential type of study,” she said. “And I just really love that, because it is really important to the learning experience.”

Overall, she said her Bradley education has given her a solid foundation to succeed in the business world.

“I hope to go out into the workforce and use my creativity, knowledge and expertise to bring more of a entrepreneurial perspective to whatever it is I'm doing,” Ross said.