Nationally Recognized Speakers Spotlight 5th Summit on Communication and Sport
March 16, 2012
On the Air: Sports media in spotlight at BU summit
Written by: STEVE TARTER 03/15/12 - 10:30 PM EDT
You don't have to be a sports fan to appreciate the importance of sports. In addition to traditional sportswriting (now extended across the internet) and broadcasting elements, the sports world includes advertising, public relations, entertainment and promotion.
A good example of the growth in this field is Bradley University's sports communication curriculum (now in its third year) that prepares students for the sports business.
Bradley will host the fifth annual national summit on communication and sport at the Embassy Suites in East Peoria March 29-31.
Coordinated by Paul Gullifor, chair of BU's communication department, the program features a vast collection of sports seminars put on by people from across the country.
These aren't your father's sport subjects, mind you. Check out topics such as "Connecting with Fans in Under 140 Characters: Interaction and Participation Frameworks in the NHL's Use of Twitter," presented by Fawn Draucker of the University of Pittsburgh or "Sports, Race and Politics: Controversy at the 1968 Olympics," offered by Brian Schrader, University of Denver.
There also will be plenty of sports heavyweights on the premises. Folks like Charley Steiner, Jane Leavy, Taylor Branch and Dave Kindred all will make presentations.
Here's a little something for your scorecard:
Charley Steiner: Bradley grad, who was a longtime anchor on ESPN, later served as a play-by-play announcer for the New York Yankees before joining the Los Angeles Dodgers broadcast team.
Jane Leavy: A staff writer at the Washington Post, she's authored a number of books including "Sandy Koufax: A Lefty's Legacy" and "Squeeze Play."
Taylor Branch: A noted author whose wide-ranging repertoire extends from sports ("The Cartel: Inside the Rise and Imminent Fall of the NCAA") to civil rights ("America in the King Years") to politics ("The Clinton Tapes: Wrestling History with the President").
Dave Kindred: The consummate sportswriter, who's covered 40 World Series, 43 Kentucky Derbys and 17 Muhammad Ali championship fights, chronicled the rise and decline of the Washington Post in his 2010 book, "Morning Miracle."
If you're thinking of dropping by the Embassy to soak up some of the sports talk, be forewarned that it'll cost you what you might pay for a decent seat at a Chicago Bulls game: $199 is the registration fee. You've got until Wednesday to register.
Steve Tarter is Journal Star business editor. Tarter's phone number is 686-3260, and his email address is email@example.com. Follow his blog, Minding Business, on pjstar.com and follow him on Twitter @SteveTarter
Reprinted with permission.
Schedule of Sessions for 5th Summit on Communication and Sport, March 29-31, 2012