Public relations majors learn how to develop and maintain key relationships between companies, nonprofit organizations, governments, and professional associations and their multiple target audiences. Students are introduced to the importance of ethical practices and corporate reputation in the business world. Classes focus on real-world examples and cases, and out-of-class experiences include job shadowing, internships and off-campus expedition classes in major metropolitan areas. Graduates from the program are employed in both entry-level and senior executive positions at agencies, small and large companies, nonprofit organizations and trade associations.
Required courses (25–27 hrs.)
- COM 201 Journalistic Writing - 3 hrs.
- COM 215 Basic Reporting - 3 hrs.
- COM 219 Public Relations - 3 hrs.
- COM 220 Advertising as Communication - 3 hrs.
- COM 327 Public Relations Writing - 3 hrs.
- COM 383 Desktop Publishing - 3 hrs.
- COM 400 Communications Research - 3 hrs.
- COM 480 Public Relations: Case Studies & Campaigns - 3 hrs.
Required Non-Communication Courses
- ATG 101 Survey of Accounting - 3 hrs.
- ECO 100 Introduction to Economics or ECO 221 Principles of Microeconomics - 3 hrs.
Total Hours Required for Major: 39