Heather Ford

Instructor, User Experience

Caterpillar Global Communication Center 209
309-677-3875
hjford@fsmail.bradley.edu

Biography

Heather teaches and coordinates the User Experience program for the Department of Interactive Media within the Slane College of Communications and Fine Arts at Bradley University. She has been a professional in this industry with fifteen years of fine art, digital creative, and UI/UX experience in the commercial and academic sectors. Heather is highly experienced in applying methodologies of user experience design and research to website, mobile, and product development. She has created user flow diagrams, paper prototypes, wireframes, and mockups for interactive media. Heather has been a designer for a number of Fortune 500 clients for 15 years. She has worked on projects for companies such as Disney, Maui Jim, AbbVie, Nike, the Government, and Home Depot, utilizing a user-centered design approach. She is also a co-author of "Mastering Mobile Learning: Tips and Techniques for Success" and has been a speaker for Nielsen Norman Group. Heather is also a practicing digital artist. Her artwork focuses on the boundaries of time, history, family and levels of consciousness. Her drawings and paintings are all digitally created and tell a visual story. She creates representations of women that acknowledge the awareness of a culturally constructed world and still recognize the unique experiences and choices made within that world. The work seduces the viewer into a world of ongoing equilibrium and the interval that articulates the stream of daily events women encounter.