New Supply Chain Course Yields Benefits For All May 28, 2014 A newer business class offered exciting benefits for everyone involved this past spring semester. The class, Supply Chain Tools and Techniques (BMA/MTG 394), brought together marketing students, management and leadership students, and professionals working with the Executive Development Center.
Bradley's AMA and PRSSA Present Communication in Times of Crisis May 6, 2014 Last month, Bradley’s chapter of the American Marketing Association (AMA) and Public Relations Student Society of America (PRSSA) chapters hosted guest speaker Brian Williamsen ‘98, Illinois Department of Transportation community relations manager and president of the BU-CAN alumni group.
Marketing the Olympics March 27, 2014 Marketing major Laura O’Radnik ’14 and social media marketing minor Christopher Morgan ’14 interned at NBC Sports Group’s Stamford, Ct., headquarters during the Sochi Olympics. They were part of the 18 Bradley students selected to intern for NBC.
Poster Session Soars to New Heights at Winter Marketing Educators Conference March 14, 2014 Dr. Jennifer Burton and Bradley graduate Kristen Jensen coauthored and then presented a poster session on their research paper, “The Benefits and Drivers of Watching, Liking and Sharing Advertisements on Social Media,” at the 2014 Winter Marketing Educators Conference in Orlando, FL last month.
EP!C Growth March 12, 2014 Passion for service changes senior’s college experience, career plans
Two Seniors Headed to NCSC March 5, 2014 Two senior marketing majors, Tori Haan and Tanner Peterson, are heading to The National Collegiate Sales Competition. This role-play competition, March 28-31 at Kennesaw State University in Ga., focuses on students’ sales skills. Students from all over the country are chosen to represent their universities at this event.
Global Supply Chain Concentration Off to a Fast Start February 25, 2014 Jacob Dust, Timothy Osborn and Joshua Wallrich will be the first graduates of the marketing major’s newest concentration, global supply chain management. The concentration, in its first year, focuses on supply chain efficiency.
Gainlight Insight February 7, 2014 Gainlight Studios, Inc. is a branding company located within the Peoria community which was founded by two Bradley alumni, Derek Oddo and Matthew Lakics. Both Oddo and Lakics were marketing majors within The Foster College of Business.
Business plan competition underway February 6, 2012 The sixth annual Project Springboard Business Plan Competition is in full swing. Twenty teams submitted an executive summary for the first round of judging, and 14 teams successfully moved to round two.
Fulbright takes O'Brien to Japan October 14, 2010 Dr. Matthew O'Brien, associate professor in Bradley's Department of Marketing, has been to all of these countries. And this year, he will be immersed in a completely different culture.