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Why Choose Marketing?

The Marketing Department offers an exciting environment in which you can prepare for your career:

Explore Marketing Careers

We offer a class specifically designed to help our new students explore marketing careers.  It’s called Marketing in a Dynamic World (MTG 150) and is a 1½ credit hour class. A marketing major's career possibilities are limitless. Because marketing is such a key part of any enterprise, a marketing major brings knowledge and experience to the table that benefits almost any position in a firm. This creates a broad range of career opportunities and diverse possibilities for all marketing majors. You can do some exploration on your own at http://www.swlearning.com/web_resources/careers_marketing.htm

Experience Career-Building Internships

Our students get great internship experiences. In eight of the past nine years, the outstanding intern for the Foster College of Business Administration has been from a program in our department. Internships help our graduates hit the ground running and prepare them for successful careers. Recent internships were held at Hallmark, Caterpillar, EMC, Alcon, and the US Commerce Department (in Shanghai).

Open Doors for Tremendous Jobs

Bradley's marketing majors have wonderful careers in marketing management, marketing research, marketing logistics, advertising & promotion management, nonprofit services, retailing, and B2B marketing. Recently, marketing and sales students have placed with great companies like ConAgra, Cintas, Cardinal Health, Alcon, Country Companies, Caterpillar, Kraft, C H Robinson, Cisco Systems, State Farm, Hallmark, McKesson, JWT, DDB, RLI, Smith Barney, and Anheuser-Busch. Our placement rates are among the highest in the college. 2008 was one of the most difficult markets in decades, but 91% of our marketing majors, 100% of our sales majors, and 100% of our International Business majors were placed.

Gain the Ability to Apply What you Learn

Students in our department gain hands-on experience through applied project classes. Each marketing major completes a Marketing Research (MTG 341) class that involves an applied project that addresses the marketing research needs of a business or not-for-profit organization.  Recent clients have included Brewers’ Distributing, Caterpillar Rental Stores, City of Peoria, Five Sense Spa, French Toast, Goodwill, Jewish Federation, K-Mart, Limestone Walters School, Maloof Realty, Maria's Tea Room, Missouri Valley Conference, National Center for Ag Utilization, O’Brien Automotive Group, Peoria Journal-Star, Peoria Promise, Red Cross, Salvation Army, St. Jude Catholic School, and Wine Country. Students who take our Integrated Marketing Communication (MTG 381) course complete projects that address the promotional needs of a wide array of clients.

All marketing and international business majors complete an applied consulting project as part of their capstone experience. For international business students, the projects are always international in scope. In our department, students don’t just learn facts, they develop skills that prepare them for success throughout their lives.

Participate in a Nationally-Recognized Sales Program

We are one of a handful of schools in the US recognized by the Sales & Marketing Trainers Association and the University Sales Center Alliance.  We won the National Collegiate Sales Competition in 2006 and have the highest overall placement record in the contest of any university over the last six years. As a result, the companies trying to recruit our professional sales students outnumber our enrollment.

Learn with a Tremendous Faculty

Over the past few years, we have recruited and retained phenomenal faculty. 

Unlike at large state schools, our faculty are rewarded for being great teachers and are experts at addressing applied problems.  They bring valuable experiences as consultants and from their work in executive development to provide our undergraduate students with hands-on, real-world experiences.

Unlike at other schools like Drake or Butler, our students are taught by faculty who write the books and publish the articles that serve as the foundation of marketing knowledge.  Our teachers bring the best of recent scholarship into the classroom. 

Make Great Money

Marketing graduates make great money. In 2009, our graduates had the highest salaries of all business graduates with the exceptions of accounting and actuarial science. Our sales students have slightly lower salaries, but make even more money in total compensation!