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A concentration in Professional Selling is available
You will have the chance to:
- Conduct marketing research studies
- Design advertising plans
- Design business and marketing plans
- Sell real products
You will take Marketing Presentations, a seven week class that gets you on the road to making winning presentations.
You will have a capstone experience with Managerial Marketing in which you integrate all areas of marketing into one plan. This takes the form of secondary-data-based projects or simulations in which you act as product or service managers who must make decisions regarding the entire product lifestyle.
Class offerings include:
- Professional Selling
- Social Media Marketing
- International Marketing
- Consumer Behavior
- Product & Price Strategy
- Sports Marketing
- Global Supply Chain Management
Engage Business and Society
As a Marketing major at Bradley, you will understand how to work with customers, businesses, and society.
Marketing majors have flexibility to craft a program that will help them pursue various careers and opportunities.
Opportunity to Innovate
Through the marketing research capstone, you have an opportunity to develop marketing plans for real businesses.
As a Marketing major, you can join our active chapter of the American Marketing Association and pursue cooperative education positions with organizations ranging from advertising agencies, sports teams, consulting firms, to retail companies.
You can also take advantage of the opportunity to co-author, publish and present papers at national conventions and in marketing journals.
“Marketing is the ‘glue’ of a business. Bradley’s marketing program has been extremely beneficial in the early stages of my career, and I am positive that it will continue to help me as I drive further down my career path.”
– Caleb Schleder, ‘11
Impact the World
The placement rate for Foster College Marketing graduates is 94%. Recent employers include:
- John Deere
- Caterpillar Inc.
- McKesson Healthcare
- ConAgra Foods
“Obtaining a marketing degree was one of the best decisions I have ever made. The marketing department provided me the tools necessary to develop a sustainable, competitive advantage in the marketplace.” – Paul Jacob, ‘07