Retail Merchandising

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Dr. Chang-Ok Choi
Department Chair

The Degree

Bradley’s Department of Family and Consumer Sciences offers an undergraduate curriculum leading to a Bachelor of Science or Bachelor of Arts in Retail Merchandising. Students are required to complete a minor in either Marketing or Business Management. The purpose of the program is to prepare graduates for careers in merchandising, product planning and development, buying, sales, and related areas in the fashion industry. The Retail Merchandising curriculum includes core courses in the history and philosophy of Family and Consumer Sciences along with specialized courses in Retail Merchandising. These areas include:

  • apparel analysis & product development
  • consumer behavior
  • fashion merchandising
  • textiles
  • fashion history
  • visual merchandising


The Department of Family and Consumer Sciences chooses two freshmen each year to be either the “Mildred Arnold Scholar” or the “C.C. Wheeler Scholar.” These $4,000 scholarships are renewed annually for up to four years providing the student maintains a minimum GPA of 3.0 and completes the scholarship requirements. In addition to the above scholarships, continuing FCS majors may apply for numerous other scholarships ranging from several hundred dollars to several thousand dollars per year.

Opportunities at Bradley

Students interact closely with faculty and gain experience through relevant research projects and participate in an annual student research and creative achievement exhibition. Outside the classroom, Retail Merchandising majors participate in co-curricular and cooperative learning experiences including:

  • Off-site study in Europe, Chicago and New York
  • Bradley University Fashion Focus organization
  • Kappa Omicron Nu Honor Society
  • Experiential learning in the fashion industry

Beyond Bradley

Bradley Retail Merchandising graduates enjoy an excellent placement rate. Bradley alumni have pursued careers such as:

  • interior stylist in the visual merchandising/display department of Nordstrom
  • merchandise manager for a Disney resort
  • planning manager for Crate and Barrel corporate headquarters
  • brand specialist for Nike corporate headquarters
  • business analyst for Marshall Field’s
  • children’s department buyer for Von Maur

Graduates who wish to pursue a graduate degree have studied at:

  • Iowa State University
  • Purdue University
  • University of Nebraska
  • George Washington University