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The sports industry today is much more than the competition of athletes. It is a major economic and global cultural phenomenon that has rapidly evolved to embrace the media forces of sports journalism, play-by-play, broadcast production, advertising, entertainment, sports public relations and promotion.
Bradley University’s Sports Communication Program is a comprehensive undergraduate degree program that prepares students to take top jobs as communication professionals in this wide world of the sports industry. Students prepare for leadership positions in professional, collegiate and amateur sports; jobs in sports media including radio and television stations and networks, print publication and Internet sports; and as sports information and communication specialists.
As well as studying the practices of the sports industry, the program also reflects emerging scholarly interest in sports communication as a social and cultural influence.
A Professional History in Sports
Bradley’s renowned identification with major intercollegiate sports, especially men’s Division IA basketball, is a significant part of our university history. We maintain an infrastructure, resources, fan base, professional staff, community and corporate support, and a network of notable sports industry alumni unprecedented for a university of our size.
Explore specialized opportunities to learn on-site through sports related expedition trips led by experienced Bradley faculty and the many successful Bradley alums in the sports industry.
- Hands-on experience in all aspects of sports communication
- Internships with major professional and collegiate sports organizations, media companies, and international marketing agencies
- Expedition courses to major sports and media markets in Los Angeles, New York, and Europe
Sports Communication Courses
In addition to a complete array of courses in all areas of communications, sports communication students will take courses in areas such as:
- Introduction to Multimedia
- Sports, Media, and Society
- Journalistic Writing
- Sports Writing and Announcing
- International Issues and Ethics in Sports
- Digital Journalism
- Sports Promotion and Publicity
- Accounting Principles-Financial
- Global Media Systems
- Elementary Statistics
- Public Relations
- Advertising as Communication
- Organizational Communication
- Broadcast News Reporting and Writing
- Introduction to Video Field Production
- Media Sales
- Media Management
- Sports Communication Internship
High Tech Sports
Today’s sports industry requires media professionals with skills to manage the digital world. Therefore, Bradley provides students with access to the best technology in broadcasting, digital media, and ultra-high bandwidth networking. The workplace of a sport’s professional is as much in the field as it is in the studio. At Bradley, students have access to off-campus facilities that include a modern civic center, arena and baseball stadium that host professional teams, and state-of-the-art Division I athletic facilities on-campus.