Nothing happens until something gets sold. How do you create value for a specific target market?
The success of any start-up is finding early-adopters to be your first customers. How will you find your first, tenth, hundredth, or thousandth customer? This is a topic that is often overlooked in the startup process. Every business starts with a sale. Defining how you will find someone to change what they currently do to buy your product or service is often a difficult task. The early adopters have to see the value you represent and tell their friends about how great your product or service meets their needs.
Startups need to explore where they can fit into an environment. Developing your best guesses into a business model canvas helps get your thoughts onto one sheet. Doing customer discovery is the most important next step. This gives you the opportunity to disprove your guesses on the market before you invest a lot of money. Meet with one of our Advisors to learn techniques to put this methodology into practice.
There are many factors to consider to help determine the success of your business. We can help by attending our at no charge “Starting Your Business in Illinois” workshop or call (309) 677-2992 to setup an appointment to meet 1-on-1 with one of our Business Advisors.
