User Experience Design (BA/BS)

User experience (UX) design focuses on producers’ and end users’ interaction with virtual or physical systems. People in the field use the art and science of design to ensure systems meet users’ needs and goals, including the importance of physical and emotional reactions in the process.

Preparing You For Success

UX encompasses research, analysis, graphic design with insights from psychology, business and new media. As a user experience design major, you learn how to develop user-and-human-centered designs. These professional approaches require empathy, collaboration, curiosity and iteration to move system designs through the development process with current methods. Courses also introduce you to psychology, behavior performance and physical and cognitive abilities that are especially relevant to design research and thinking. Along the way, you’re mentored by faculty with industry experiences completing client projects.

By the time you graduate, your experiences may include:

  • An internship at an organization like NASA, Country Companies, Caterpillar Inc., Microsoft or OSF Health Care
  • Designing for innovative products such as wearables, AR/VR, mobile, websites and physical interactives
  • Research projects in traditional and nontraditional human-computer interaction design
  • Studio practice in visual design, interaction design and user interfaces

Making Your Mark

UX design professionals are in high demand for their technical and creative skills. Using industry best practices, they create products that promote and inspire human activity. They’re valuable as visual graphic designers, user researchers, usability analysts, information architects, interaction designers and other related careers.

Double major to combine your passions! Psychology is a great double major with just about any other academic program. Contact psychdept@bradley.edu or give a call at (309) 677-2584 to start planning your path!

Double Major Advising Sheet

BA/BS Major Requirements

Required Courses - 53 hrs.

  • IM 150 Fundamentals of Interactive Design - 3 hrs
  • IM 161 Intro to Web Design - 3 hrs.
  • IM 226 Interactive Media Practicum I - 4 hrs.
  • IM 426 Interactive Media Practicum II - 4 hrs.
  • ART 205 Typographic Design - 3 hrs.
  • IM 260 User Experience Design - 3 hrs.
  • IM 261 User Research & Usability - 3 hrs.
  • IM 360 Advanced Interaction Design - 3 hrs.
  • IM 363 Topics in User Experience - 3 hrs.
  • IM 361 Advanced User Experience Design - 3 hrs.
  • IM 366 Advanced Web Design - 3 hrs.
  • IM 460 User Experience Design Capstone 1 - 3 hrs.
  • IM 461 User Experience Design Capstone 2 - 6 hrs
  • PSY 101 Principles of Psychology - 3 hrs.

Theory & History (6 hrs.) from two of the following:

  • IM 191 Appreciating Comics - 3 hrs.
  • IM 243 History of Animation - 3 hrs.
  • IM 355 New Media Theory - 3 hrs.
  • IM 380 Critical Game Studies - 3 hrs.
  • IM 450 Critical Issues in Interactive Media - 3 hrs.
  • CFA 250 Film History - 3 hrs.
  • CFA 320 Film Theory & Criticism - 3 hrs.
  • CIS 300 Computers & Society - 3 hrs.
  • COM 101 Survey of Communications - 3 hrs.
  • COM 300 Communication Theory - 3 hrs.
  • COM 386 Media Race & Gender - 3 hrs.
  • COM 393 Small Group Communication - 3 hrs.
  • HIS 352 Introduction to Digital Humanities - 3 hrs.

“The design is very clear and focuses on the needs of the user. The visuals are really good and I love the design.”


Microsoft and NASA Employees feedback on the Student’s AR User Experience NASA Suits Project

Learn practices, technologies, and critical thinking around trending, future, and innovative user experience topics.

Focus on the innovative and pioneering tools, techniques, and methods used in designing user experiences.

Peoria Public Schools

Students worked with Peoria Public Schools to create a User-Centered Design solution for their website. They worked collaboratively on the information architecture, analysis, UI/UX designs, client interviews, and research on the current platform.

Through studio practices, focus on fundamental principles and practices of visual design and user interfaces.