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Concentration in Social Media Marketing

The concentration in social media marketing prepares you to be an effective communicator in the dynamic world of new media channels.

Preparing You For Success

Social media marketing courses show you how to apply foundational research and communication skills to new communication tools. You learn marketing principles, what drives consumer behavior and how to coordinate messaging across multiple communication platforms. You also earn certification in social media management tools.

By the time you graduate, your experiences may include:

  • Internships with nonprofits, business-to-business firms and national brands
  • Opportunities to conduct research with faculty and present it at national and international conferences
  • Professional development and networking through the American Marketing Association

Making Your Mark

Social media marketing majors are valued by nonprofits and businesses of all sizes. In recent years, almost all majors found jobs within six months of graduation. They’re working as digital marketing managers, email marketing managers, marketing assistants and other related roles.

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Major Requirements

Marketing Major Required Courses - 10.5 hrs.

  • MTG 205: Marketing Presentations - 1.5 hrs.
  • MTG 315: Principles of Marketing - 3 hrs.
  • MTG 341: Marketing Research I - 3 hrs.
  • MTG 490: Managerial Marketing - 3 hrs.

Marketing Major Elective Courses (choose one) - 1.5-3 hrs.

  • MTG 150: Marketing in a Dynamic World - 1.5 hrs.
  • MTG 304: Professional Selling - 3 hrs.
  • MTG 346: International Marketing - 3 hrs.
  • MTG 350: Consumer Behavior - 3 hrs.
  • MTG 360: Product and Price - 3 hrs.
  • MTG 381: Integrated Marketing Communication - 3 hrs.
  • MTG 384: Sales Management - 3 hrs.
  • MTG 388: Global Supply Chain Marketing - 3 hrs.
  • MTG 391: Social Media Marketing - 3 hrs.
  • MTG 393: Retailing - 3 hrs.
  • MTG 394: Supply Chain Tools and Techniques - 3 hrs.

Concentration Required Courses - 9 hrs.

  • MTG 350: Consumer Behavior - 3 hrs.
  • MTG 381: Integrated Marketing Communications - 3 hrs.
  • MTG 391: Social Media Marketing - 3 hrs.

Concentration Elective Courses (choose one) - 3 hrs.

  • MTG 304: Professional Selling - 3 hrs.
  • MTG 355: Sports Marketing - 3 hrs.
  • MTG 393: Retailing - 3 hrs.
  • MTG 405: Strategic Advertising Cases - 3 hrs.
  • MTG 410: Services Marketing - 3 hrs.
  • MTG 420: Business Marketing - 3 hrs.