Mission and Vision

Mission

At OMC we inspire Bradley University, building on the legacy of a strong brand. In short, we empower the Bradley brand to matter in an increasingly fragmented and cluttered digital world. We connect students/parents/alumni everywhere to Bradley University.

Vision

To be the future-facing marketing and communications department. To successfully propel the institution forward with clarity, consistency and commitment. Built on Lydia’s legacy, we are focused on the future. Making an impact at the intersections of design, marketing, communication, and events.

Core Values

Professionalism

We respect all people, value diversity and are committed to equality, creating an environment in which everyone has a voice.

Respectfulness

We are fair, principled, conscientious and honest (model the way / lead by example).

Collaboration

We seek strategic and operational partnerships with our colleagues in order to explore and adopt creative solutions.

Transparency

We value everyone’s unique contributions in achieving our shared goals through autonomy, trust and support.

Credibility

We strive for credibility through excellence by being worthy of belief. We do what we say we will do and always follow through.